From October 9 to October 15, 2025, the Baby Loss Awareness Week will take place. A week in which we draw attention to baby mortality worldwide every year and thus also pay attention to all babies who are missed so much.

Support centre Nova is a member of the International Baby Loss Awareness Alliance and is in line with what has been discussed worldwide in the Netherlands. We want to raise awareness for baby loss with various activities.

On this page you can read all about the Baby Loss Awareness Week 2025 and all the activities we organize, but also tips on how to do at home to give a little extra attention to baby loss this week.

Follow us on instagram and Facebook for all the latest information about the BLAW.

The theme of 2025 is
Your baby matters,
no matter how long your pregnancy lasted 🩵🩷

MAKING BABY LOSS VISIBLE
EXHIBITION OF CANVASES WITH BABY HATS AND PHOTOS

To make the loss of a baby visible and to honor these babies, large banners will be seen in the Oosterpark in Amsterdam during the BLAW with hats in different sizes and colors with the names of the babies who are missed so much.
Of course, the name of your baby should not be missing there.
Therefore, please provide your baby’s first name via this registration button (we ask for a small contribution of € 1.50.)

There will also be ten photo blocks in the Oosterpark with photos of parents with their beloved baby. The photos show the love and pride for these babies who are so missed. In addition, there are two photo blocks that show baby loss in history. Because baby mortality is of all times, but love is also of all times.
The banners and photos can be visited in the Oosterpark from Thursday 9 October to Wednesday 15 October (15.00 hours!)
Click here for the exact locations of the exhibition.

Image is AI-generated and only gives an idea. Names and dates have been made fictitious/illegible.


Example of photo block

ACTIVITIES

Saturday
Oct 11

Location: Hotel Stay generator, Amsterdam Oosterpark

13.30 – 13.45 hrs: walk-in

13.45 – 14.00 hrs: welcome

14.15 – 17.00 hrs: continuous workshops

  • Silhouette Drawing
  • Create reminder tile
  • beeswax candle making

14.15 – 15.15 hrs: yoga session 1 by Nina Schipper (reservation required)

15.45 – 16.45 hrs: yoga session 2 by Nina Schipper (reservation required).

Sign up here (free)

Sunday
Oct 12

Location: Planetarium, Amsterdam Zuidoost

12:45 pm: walk-in

13:00 Р13:30 hrs: musical story by Ni̱a van Dijk (Eurovision 2006)

13.30 – 14.00 hrs: panel discussion with parents moderated by Nina Schipper

14:00 hrs: walk Gaasperplas

16:00: closing, snack, drink

17:00 hrs: end

Continuous: making name bracelets for children.

Sign up here (free)

Wednesday
Oct 15

Location: Amsterdam UMC, AMC

15.00 – 17.30 hrs: Symposium Light on Emptiness about research into infant mortality for birth care providers (see below for the program and registration link)

19:00 hrs: Wave of Light (online)

RUN FOR NOVA

You can join the Run for Nova all week. You can choose your own distance, your own route, your own place and time and the people you walk with.
Get moving and make new memories for and with your baby. With this unique T-shirt you complete it.
This year we are using Strava to record the activities for the Run for Nova. The app is available on iOS and Android and is free to use.

  1. Download the app and create a profile.
  2. Go to “Groups” (at the bottom) and search for the group ‘BLAW Loop 2025’ and sign up.

If you record a walk or activity, it’s automatically saved to the group. It is also possible to post within the group. We love to hear your experiences and/or see photos.
If you share something on social media, don’t forget to use the hashtag #LoopvoorNova and tag Steunpunt Nova !
Read more info and ideas here

SYMPOSIUM

On Wednesday 15 October , in collaboration with the Amsterdam UMC, we are organising the symposium Light on emptiness on research into infant mortality.

If you are a birth care professional: sign up here (for free).

DONATE

A lot of money is needed for this week and all our other activities. You can donate here .

You can set up a personal donation page to sponsor an activity you are organizing on behalf of your child. For example, you can organize a run or participate in a marathon. But you can also make/bake something and sell it.

SALE OF BLAW PINS

LIGHTING HOSPITALS AND BUILDINGS

Every year, many hospitals, buildings, bridges, and fountains are lit up in blue and pink. Look at previous years to see which buildings these were.
Read more information about how you can help here.

How you can help raise awareness:

Previous Editions